Printed: American Street Meets High-End!
In the fashion world, prints are not only the finishing touch of clothing, but also a visual display of brand culture and designer concepts. Especially in the field of American men's clothing, print design with its unique charm and unlimited creativity, has become the focus of street fashion brands and high-end brands to chase.
American Menswear Print Design Characteristics and Craftsmanship Combined
American menswear printing design is known for its bold, avant-garde and diversified, and with its complementary printing process ensures that these designs can be perfectly presented on the garment.
Real Example: Supreme x The North Face Co-branded Collection
Supreme, as a famous American street fashion brand, is highly sought after for its unique print design and limited edition strategy. The North Face, a leading outdoor brand, has won wide acclaim for its superior quality and functional design. When these two brands joined hands and launched a co-branded collection, it undoubtedly created a buzz in the fashion world.
The most iconic item in the Supreme x The North Face co-branded collection is a sweatshirt with both brands' logos. The print design of this sweatshirt cleverly blends Supreme's classic red and white font logo with The North Face's outdoor elements, presenting a unique collision of street and outdoor styles.
In terms of craftsmanship, this jumper uses screen printing technology. Screen printing technology is ideal for garments that need to show the clarity of the brand's logos and patterns due to its full colour, three-dimensionality and resistance to washing and wearing. The Supreme and The North Face logos are accurately printed on the jersey with a high level of colour vibrancy and graphic clarity.
In addition to the screen printing technique, this jumper also uses heat transfer technology to create some of the detail patterns. Heat transfer technology uses heat to transfer the pattern from the transfer paper to the fabric, making it ideal for garments that need to show gradient effects and intricate patterns. In the Supreme x The North Face co-branded series, some detail patterns such as mountains and clouds are made by heat transfer technology, which makes the whole design more vivid and three-dimensional.